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FRACTIONAL CHIEF BRAND OFFICER (CBO) ENGAGEMENT

Strategic Brand Leadership For Pivotal Moments

Our fractional CBO model provides strategic brand leadership — without adding permanent headcount. It’s ideal for organisations that need ongoing brand clarity, cross-functional alignment, and leadership advisory after rebranding, repositioning, or when internal capability is limited. You get continued access to a managing partner at MistryX — shaping brand decisions, embedding systems, and building momentum where it matters most.

How It Works Speak With Our Team
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WHEN TO ENGAGE

Pivotal Moments That Demand Brand Leadership


Some moments call for more than execution — they require a strategic partner who brings structure, clarity, and momentum. A fractional CBO brings brand to the leadership table without the need for full-time overhead.

  • 1. Ownership Gap

  • 2. Scaling Risks

  • 3. Lacking Implementation

  • 4. Change Misalignment

  • 5. Strategic Exclusion

Marketing In Place, But Brand Is Lacking

Currently, the marketing team leads campaigns, but brand decisions still live with the CEO, or no one at all. A fractional CBO fills that gap, shaping positioning, messaging, and alignment while empowering marketing to execute with clarity.

EXPLORE CASE STUDIES Speak With Our Team

Scaling Without Strategic Brand Input

You’re evolving rapidly, preparing for investment, or expanding into new markets. A fractional CBO gives you senior brand leadership now, guiding perception, structure, and scale without slowing momentum or adding permanent headcount.

EXPLORE CASE STUDIES SPEAK WITH OUR TEAM

Embedding Brand Strategy & Driving Adoption

After investing in your brand, the strategy hasn’t been fully implemented across all teams. A fractional CBO ensures consistency, drives adoption, and connects the brand system to day-to-day execution and decision-making.

EXPLORE CASE STUDIES SPEAK WITH OUR TEAM

Brand Lagging Behind Organisational Change

Post-M&A, during leadership shifts, or amid organisational change, the brand begins to lag behind business ambition. A fractional CBO acts as your mirror and architect, helping leadership align, refocus, and move forward with cohesion and credibility.

EXPLORE CASE STUDIES SPEAK WITH OUR TEAM

Brand Absent From Business Decisions

Your business is making major decisions, but your brand isn’t considered. Often, internal teams lack the experience to influence strategy at the leadership level. A fractional CBO overcomes that with a seasoned perspective, helping you to achieve brand-led growth.

EXPLORE CASE STUDIES SPEAK WITH OUR TEAM
HOW WE SUPPORT YOU

An Extension Of
Your Leadership Team

Our fractional CBO model embeds one of our managing partners as your strategic brand lead, supported by a MistryX brand strategist and messaging consultant, engaged as needed. Together, we bring clarity to key decisions, align internal narratives, and build brand systems that scale. From investor readiness and positioning refinement to messaging development and cross-functional rollout, we shape what matters most.

Engagements run on flexible models — starting from 3 months and extending up to 12 months, depending on your inflection point, internal capacity, and strategic ambitions.

Meet Your Fractional CBO's Explore Case Studies
Hexagonal diagram outlining the six roles of a Fractional Chief Brand Officer (CBO), including narrative architect, adoption enabler, cultural integrator, leadership partner, systems thinker, and positioning strategist
REAL-WORLD IMPACT

See How Fractional Brand Leadership Drove Strategic Momentum

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Rail Manufacturer – Enabling Confident Market Entry. Read Case Study →
Young engineers collaborating on a robotics project — illustrating hands-on innovation and youth engagement in the engineering sector
Global Engineering Institution – Reigniting Youth Engagement. Read Case Study →
YOUR TRUSTED BRAND ADVISORS

Meet Your Fractional CBOs

Formal headshot of Dipendra Mistry in a suit, CSO and Managing Partner of MistryX

CSO & MANAGING PARTNER

Dipendra Mistry

Dipendra brings brand and business into sharp alignment — helping leadership teams navigate inflection points with clarity and confidence. With a background in tech, product, and go-to-market strategy, he connects positioning, messaging, and commercial planning to drive traction across sectors. As a fractional CBO, Dipendra partners directly with executive teams to embed systems thinking, accelerate strategic decisions, and turn narrative into momentum.

Formal headshot of Preetum Mistry in a suit, CEO and Managing Partner of MistryX

CEO & MANAGING PARTNER

Preetum Mistry

Preetum guides organisations through complexity — combining systems thinking with strategic clarity to unlock alignment and scale. With experience across manufacturing, B2B services, and public sector transformation, he brings operational rigour and calm authority to moments of change. As a fractional CBO, Preetum acts as a strategic partner to leadership, shaping brand direction, aligning teams, and embedding clarity that drives execution across diverse functions.
BRAND LEADERSHIP AT INFLECTION POINTS

Five Signals You Need Strategic Brand Leadership

DOWNLOAD

At Pivotal Moments Clarity Becomes Essential.

This guide helps executive teams recognise the hidden signals that brand is falling behind business ambition — and why inflection points demand more than just marketing.

DOWNLOAD THE GUIDE
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COMMON QUESTIONS

What To Expect From A Fractional CBO Engagement

What does a fractional CBO engagement typically involve?

A fractional CBO engagement embeds one of our managing partners as your strategic brand lead, guiding key decisions across positioning, messaging, internal alignment, and brand-led growth. You also gain access to our brand strategist and messaging consultant as needed. Together, we act as an extension of your leadership team, bringing structure, clarity, and brand systems that scale. 

Book a call to explore how this could support your leadership team.

How does the engagement begin?

We start with a strategic consultation to understand your inflection point, current brand state, and internal dynamics. From there, we scope a tailored engagement — aligning on goals, cadence, and focus areas. Some clients begin immediately post-rebrand to drive adoption; others engage us as they enter new markets, restructure teams, or prepare for investment.

Speak with our team to see how we’d approach your inflection point.

How many hours of support do we receive each week?

On average, your fractional CBO provides 2-4 hours per week — flexed based on engagement needs and internal bandwidth. This includes leadership guidance, strategic direction, messaging oversight, and cross-functional collaboration. Our supporting consultants join as needed to ensure quality execution and team enablement.

What kind of strategic support can we expect?

We work at the intersection of brand, leadership, and business strategy — offering guidance across positioning refinement, messaging systems, investor and board comms, internal alignment, go-to-market planning, and brand system adoption. You’ll get proactive input on the decisions that matter most — not just reactive execution.

How long do most fractional CBO engagements last?

Most engagements run between 3 and 12 months, depending on your goals, capacity, and pace of change. Some clients need shorter-term leadership to embed strategy after a project. Others retain long-term guidance through periods of growth, restructuring, or market expansion. We adapt the model to your momentum.

Let’s define the right model for your pace of change — book a consultation.

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TAKE YOUR NEXT STEP

Move Forward With Brand Leadership That Scales

When clarity is missing at the leadership level, execution stalls. Our fractional CBO model gives you senior brand guidance — helping align positioning, drive adoption, and embed brand into the decisions that shape growth.

BOOK A CONSULTATION CALL