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BRAND360™ ENGAGEMENT

Gain Clarity When It Counts

Brand360™ is a strategic audit and alignment sprint for leadership teams at pivotal moments of change. We uncover where clarity breaks down — across stakeholders, strategy, and perception — so you can move forward with brand decisions grounded in evidence, not assumption.

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WHEN TO ENGAGE

Built For Leaders At Pivotal Moments

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Preparing For Strategic Change

Your organisation is evolving — launching new offers, entering new markets, or shifting go-to-market strategy — but it’s unclear where brand fits, or how to align it with what’s next.

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Navigating Stakeholder Misalignment

Often times leaders and teams aren’t on the same page. Narratives diverge, perception gaps widen, and decisions stall — all symptoms of misalignment across an organisation.

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Seeking Brand Clarity To Move Forward

You know brand is slowing momentum — but without clarity on what’s working, what’s not, and where gaps lie, it’s hard to decide where to invest or what to prioritise moving forward.

THE BRAND360™ ALIGNMENT MODEL

Clarity Requires A 360° View

At pivotal moments, most organisations focus narrowly, often reacting to surface-level brand symptoms or internal signals alone. However, true clarity requires a comprehensive view.

The Brand360™ model brings together four strategic realities that shape brand perception and performance: internal alignment, customer experience, competitive positioning, and market pressure. These forces interact constantly — influencing how your brand is understood, trusted, and remembered.

At the centre is your business reality. Surrounding it is brand perception — the outcome of these forces in action. Brand360™ reveals where these dimensions diverge — and what it takes to realign for momentum.

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Brand360™ Alignment Model showing how internal alignment, market pressure, customer experience, and competitive positioning interact to shape brand perception
OUR APPROACH

A Proven Path For Strategic Alignment

  • Discovery & Immersion

  • Stakeholder Alignment

  • Market & Customer Insights

  • Strategic Direction

Understand What’s Driving (Or Blocking) Growth

We begin by immersing ourselves in your business context — uncovering what’s fuelling growth, where momentum is stalling, and where misalignment is creeping in. Through structured discovery, we clarify what’s working, what’s unclear, and what needs to change — so strategy is grounded in insight, not assumption.

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Map The Disconnects That Stall Progress

Misalignment among leadership is one of the fastest ways to lose clarity. Through interviews with internal leaders, key collaborators, and — where relevant — external stakeholders, we identify where perspectives diverge on brand, business priorities, and messaging. The result is a sharper understanding of how aligned your leadership really is — and where it’s costing momentum.

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Find The Signals That Clarify Your Position

We analyse your market landscape, competitors, and customer behaviour to pinpoint how your brand is perceived — and where it should be positioned. The insights reveal strategic risks, whitespace opportunities, and narrative gaps that need to be closed to win attention, trust, and brand recall.

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Align Brand With Where You’re Headed

We synthesise the findings into a concise set of strategic recommendations — tailored to your business inflection point. You’ll gain a clear view of how to align your brand with your future trajectory, including where to focus, what to shift, and how to move forward with clarity, confidence, and team buy-in.

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BRAND INFLECTION POINT GUIDE

When Growth Outpaces Clarity: 5 Inflection Points Where Brand Loses Traction

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In Fast-Moving Markets, Clarity Is Essential.

Growth creates complexity. This guide helps leadership teams recognise when brand misalignment is quietly slowing momentum — and what to do about it. 

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MistryX lead magnet guide titled

"Misalignment rarely shows up on a balance sheet — but its cost is real. It slows traction, weakens decisions, and gives more agile competitors the edge. In today’s environment of constant change, ambitious organisations don’t just need a strategy — they need a shared understanding. That’s why we created Brand360™: to help leadership teams align from the inside out — building a strong foundation for clarity and brand-led growth at pivotal moments of risk and opportunity."

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CEO & MANAGING PARTNER Preetum Mistry
REAL-WORLD IMPACT

See How Brand360™ Uncovered Gaps And Aligned Strategy

Startup founders in a product-focused e-commerce workspace preparing digital content — reflecting the early-stage SaaS environment and market-facing energy of a Techstars-backed company
E-Commerce SaaS – Clarifying The Value Story. Read Case Study →
A diverse group of engineers and manufacturing staff align around a shared visual plan — reflecting the internal culture and communication challenges within a global production environment
Electronic Manufacturing – Rebuilding Company Culture. Read Case Study →
Modern railway train in motion, symbolising innovation and market entry in the transport infrastructure sector
Rail Manufacturer – Enabling Confident Market Entry. Read Case Study →
COMMON QUESTIONS

What To Expect From A Brand360™ Engagement

What is Brand360™ — and when should we use it?

Brand360™ is our strategic brand audit and alignment sprint — designed to uncover where clarity breaks down across your business, brand, and leadership.

Use it when your organisation is preparing for change, entering a new market, sensing internal misalignment, or seeking strategic clarity before investing in brand strategy, messaging, or creative execution.

The output includes targeted research, stakeholder alignment insights, and clear recommendations to align your brand with your business trajectory.

Book a call to explore whether it’s the right fit for your next phase of growth.

How long is a typical Brand360™ engagement?

Most Brand360™ engagements run for 3 to 6 weeks, depending on the number of stakeholders and the complexity of your organisation. We’ll assess this during an initial consultation — where we explore your goals, current brand challenges, and the inflection points you’re navigating.

Book a call to speak with our team and explore the right timeline for your organisation.

How much time will be required from our team?

On average, we request 4–6 hours of leadership time per week, which includes stakeholder interviews, a strategy alignment session, and a review of our final recommendations. The engagement is structured as a focused sprint — designed to be agile, efficient, and respectful of leadership bandwidth while still surfacing the insights needed to move forward with clarity.

We keep the process lean and ensure that every session drives strategic progress.

What does a Brand360™ engagement typically cost?

Pricing varies based on your organisation’s size, structure, and strategic complexity. If we mutually agree that there’s a fit after the initial consultation, we’ll proceed to a strategy call where we scope a tailored proposal aligned with your goals and inflection point.

Speak with our team to explore what’s appropriate for your organisation.

How does an engagement begin?

Once we’ve aligned on the scope and stakeholder groups, we begin with a kick-off session to onboard internal teams and set shared expectations.

From there, we lead a structured discovery phase — immersing ourselves in your business, brand, and strategic context. We handle the process end-to-end, from interviews and research to analysis and final recommendations.

Is Brand360™ relevant to our industry and business model?

Yes — Brand360™ is sector-agnostic by design.

Whether you’re in tech, industrials, public services, B2B, or consumer markets — the framework is rooted in the same methodology we use at the start of every brand strategy engagement.

We created Brand360™ as a standalone offering after identifying a clear need: many leadership teams sought clarity and alignment before committing to strategic change, creative work, or large-scale rollouts.

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TAKE YOUR NEXT STEP

Make Your Next Move With Strategic Clarity

Misalignment slows growth and adds unnecessary complexity. Brand360™ helps you uncover the gaps — and align brand with your business trajectory, so leadership teams move forward with confidence, and conviction.

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