Video
Transforming Brand Change with Internal Communications
Use internal communications to make brand change stick. Gain principles to align decisions, speed delivery and turn messages into proof.
Video
Driving Revenue Growth by Rethinking Brand Activation
Rethink activation to boost revenue by fixing moments of choice and equipping the frontline. See which workstreams deliver early, measurable impact.
Video
Recruiting Brand Champions for Lasting Impact
Move beyond ad‑hoc advocates: select and equip trusted brand champions to drive behaviour change. Learn criteria, remit and support to sustain impact.
Video
Govern Brand Claims Without Slowing Teams
Keep claim governance tight without slowing teams. Get a 3-step playbook to boost speed and credibility with a claims library, guardrails and checks.
Video
Communicating Your New Brand to Navigate Change and Growth
Turn a new brand launch into a staged, customer-led narrative that builds trust, aligns teams and accelerates growth, with a 90-day plan you can use.
Video
How a Single Brand Promise Creates M&A Momentum
See how one unifying brand promise aligns teams in M&A, reduces mixed messages and protects revenue, with practical steps to speed integration.
Video
Adoption Redefined: Leading Indicators of Strategic Alignment
Discover leading indicators that show true brand adoption and alignment, helping teams course-correct early and improve decisions, offers, and...
Video
How Brand Alignment Enhances OKRs and Sustains Momentum
See why linking brand to OKRs boosts coherence and momentum, with practical steps to tie objectives to your promise, align teams and protect growth.
Video
Phased Rollouts That Reduce Risk in Change Leadership
De‑risk change with phased brand rollouts that build confidence. Prioritise key journeys, pilot, and sequence by readiness to align teams and...
